Brand the Change

The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers Lançado em fevereiro de 2018 (ePub) em Inglês
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    Brand the Change

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    • Data de lançamento fevereiro 2018
      Editor BIS Publishers
      Formato ePub

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    • "Brand the Change" unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital... Ver mais

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    Resumo Brand the Change

    In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. The book offers the tools and exercises to build your own brand and offers a rich array of tips from trademarking to digital marketing, and inspires with case studies of successful change making brands. The content is developed based on years of experience in building brands, conversations with dozens of changemakers and understanding what their branding challenges and need for knowledge and skills are and extensive content testing with hundreds of workshop participants. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

    Características detalhadasBrand the Change

    • Autor Anne Miltenburg
    • Editor BIS Publishers
    • Data de lançamento janeiro 2018
    • EAN 978-9063694784
    • ISBN 9789063694784
    • Dimensões 21,6 x 25,4 cm
    • Nº Páginas 224
    • Encadernação Paperback

    CARACTERÍSTICAS DO EBOOK

    • Formato ePub
    • Editor BIS Publishers
    • Data de lançamento fevereiro 2018
    • EAN 9789063695101
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