Corporate Communication

A Guide to Theory and Practice Lançado em fevereiro de 2017 (ePub) em Inglês
    Corporate communication_0
    Corporate communication
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    • Data de lançamento fevereiro 2017
      Editor SAGE PUBLICATIONS LTD
      Formato ePub
    • Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is... Ver mais

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    Resumo

    Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.

    With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

    The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers.

    Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

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    Formato

    ePub

    Data de lançamento

    fevereiro 2017

    EAN

    9781526411822

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