Corporate Communication

A Guide to Theory and Practice Lançado em janeiro de 2020 (ePub) em Inglês
    Corporate communication_0
    Corporate communication
    • Resumo
    • Detalhes do artigo
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    • Acessórios incluídos
    • Data de lançamento janeiro 2020
      Editor SAGE PUBLICATIONS LTD
      Formato ePub
    • The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.Deeper coverage of key topics such as employee, crisis, and leadership... Ver mais

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    Resumo

    The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

    New to This Edition:

    • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
    • Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
    • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.

    Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

    It continues to be supported by comprehensive and fully updated online resources.

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    Formato

    ePub

    Data de lançamento

    janeiro 2020

    EAN

    9781529712667

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