D&AD: The Copy Book

Vários (Autor) Vários (Autor) Lançado em abril de 2018 Livro de Bolso em Inglês
    D&AD: The Copy Book_0
    D&AD: The Copy Book
    • Resumo
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    • Data de lançamento abril 2018
      Editor Taschen
      Coleção Bibliotheca Universalis
    • In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and Taschen have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the... Ver mais

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    Resumo

    In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and Taschen have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

    The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.

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    LUCIA S.

    Publicada a 22 out 2018

    A referência

    obrigatório para quem trabalha em publicidade.

    Características detalhadas

    Autor

    Vários

    Vários

    Editor

    Taschen

    Data de lançamento

    abril 2018

    Coleção

    Bibliotheca Universalis

    EAN

    978-3836568524

    ISBN

    9783836568524

    Dimensões

    14 x 19,5 cm

    Nº Páginas

    544

    Encadernação

    Hardback

    Temática

    Design - Publicidade / Propaganda