Eating the Big Fish

Adam Morgan (Autor) How Challenger Brands Can Compete Against Brand Leaders Edição em Inglês
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    Eating the Big Fish
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    Resumo Eating the Big Fish

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

    The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

    It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

    Características detalhadasEating the Big Fish

    CARACTERÍSTICAS DO EBOOK

    • Formato ePub
    • Editor Wiley
    • Data de lançamento maio 2016
    • EAN 9780470527757
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