Good Strategy - Bad Strategy

Richard Rumelt (Autor) Lançado em setembro de 2017 Livro de Bolso em Inglês
    Good Strategy - Bad Strategy_0
    Good Strategy - Bad Strategy
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    • Data de lançamento setembro 2017
      Editor Profile Books

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    • When Richard Rumelt's "Good Strategy/Bad Strategy" was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer... Ver mais

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    Mais Informações Good Strategy - Bad Strategy

    When Richard Rumelt's "Good Strategy/Bad Strategy" was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

    Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.

    For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

    Características detalhadasGood Strategy - Bad Strategy

    • Autor Richard Rumelt
    • Editor Profile Books
    • Data de lançamento setembro 2017
    • EAN 978-1781256176
    • ISBN 9781781256176
    • Dimensões 12,9 x 19,8 cm
    • Nº Páginas 336
    • Encadernação Paperback

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