Ogilvy on Advertising in the Digital Age

Miles Young (Autor) Lançado em outubro de 2017 Edição em Inglês
    Ogilvy on Advertising in the Digital Age_0
    Ogilvy on Advertising in the Digital Age
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    • Data de lançamento outubro 2017
      Editor Carlton Books

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    • David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook.
      Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced...
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    Descrição Ogilvy on Advertising in the Digital Age

    David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook.
    Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of "digital". He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer.

    The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets.
    Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the "noise" surrounding digital to outline some essential truths and offer sound practical advice.

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    Características detalhadasOgilvy on Advertising in the Digital Age

    • Autor Miles Young
    • Editor Carlton Books
    • Data de lançamento outubro 2017
    • EAN 978-1847960870
    • ISBN 9781847960870
    • Dimensões 19,6 x 25,4 cm
    • Nº Páginas 224
    • Encadernação Hardback
    • Temática Design - Publicidade / Propaganda

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