Priceless

William Poundstone (Autor) The Hidden Psychology of Value Lançado em junho de 2011 Edição em Inglês
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    Priceless
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    • Data de lançamento junho 2011
      Editor Oneworld

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    • In "Priceless", bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, "Priceless" explains why prices are so important, and the tricks that... Ver mais

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    In "Priceless", bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.

    Informed by fascinating behavioural experiments and packed with real-life examples, "Priceless" explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

    Características detalhadasPriceless

    • Autor William Poundstone
    • Editor Oneworld
    • Data de lançamento junho 2011
    • EAN 978-1851688296
    • ISBN 9781851688296
    • Dimensões 12,9 x 19,8 x 2,7 cm
    • Nº Páginas 352
    • Encadernação Paperback

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