Psychology of consumer profiling in

GUNTER, BARRIE (Autor) Livro de Bolso em Inglês
    Psychology of consumer profiling in_0
    Psychology of consumer profiling in
    • Detalhes do artigo
    • Garanties
    • Acessórios incluídos
    • 48,09 €
      43,28 €

      Encomenda ao editor, entrega em 1 a 2 semanas

      Recebe numa morada a partir de 2,50 €

      Em loja

      Levantamento gratuito

      Ver disponibilidade em loja

      Ver todas as opções e detalhes de entrega
    • Satisfeito
      ou reembolsado
    • SPV Fnac
      7 dias por semana
    • Devoluções
      gratuitas em loja
    • Pagamentos
      Seguros
    • Levantamento
      gratuito em loja

    1 oferta especial Psychology of consumer profiling in

    • Vantagem Aderente: 10% Desconto imediato
    10% desconto imediato em livros
    O Cartão Fnac dá-te 10% desconto imediato sobre o preço de editor, não acumulável com outras promoções.

    Resumo Psychology of consumer profiling in

    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments.

    The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

    Características detalhadasPsychology of consumer profiling in

    CARACTERÍSTICAS DO EBOOK

    QUE FORMATO PARA O MEU EBOOK?

    OUTRAS OBRAS de GUNTER, BARRIE

    OPINIÕES DOS NOSSOS CLIENTES Psychology of consumer profiling in

    Condições de Utilização

    Ver também