Social media mba

HOLLOMAN, CHRISTER (Autor) Edição em Inglês
    Social media mba_0
    Social media mba
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    Resumo Social media mba

    It's a fact that companies so far have only scratched the surface of what can be achieved with social media.

    Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.

    In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.

    In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.

    In addition, learn through cases studies produced by the social leaders at these brands:

    ARM by Kerry McGuire Balanza – Director of Strategic Marketing

    Aviva by Jan Gooding – Global Brand Director

    Dell by Stuart Handley – Communications Director

    Evans Cycles by Will Lockie – Head of Social Media

    GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager

    Kodak by Madlen Nicolaus – Social Media Manager

    Phillips by Hans Notenboom – Global Director B2B Online

    Sage by Cath Sheldon – Online PR Specialist

    There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

    Características detalhadasSocial media mba

    CARACTERÍSTICAS DO EBOOK

    • Formato ePub
    • Editor Wiley
    • Data de lançamento abril 2016
    • EAN 9781119967231
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    OUTRAS OBRAS de HOLLOMAN, CHRISTER

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