Social media strategy

ATHERTON, JULIE (Autor) Edição em Inglês
    Social media strategy_0
    Social media strategy
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    Resumo Social media strategy

    Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

    Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development.

    Características detalhadasSocial media strategy

    CARACTERÍSTICAS DO EBOOK

    • Formato ePub
    • Editor Kogan Page
    • Data de lançamento outubro 2019
    • EAN 9780749497088
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