Solomon: consumer behaviour_p7

SOLOMON, MICHAEL R. (Autor) Edição em Inglês
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    Solomon: consumer behaviour_p7
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    Resumo Solomon: consumer behaviour_p7

    Now in its seventh edition, Consumer Behaviour: A European Perspective provides the
    most comprehensive, lively and engaging introduction to the behaviour of consumers in
    Europe and around the world.

    The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
    ideal for second- and third-year undergraduates as well as Master's students.

    The book links consumer behaviour theory with the real-life problems faced by practitioners
    in many ways:

    • Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes
      throughout the text illustrate the impact consumer behaviour has on marketing
      activities.
    • Consumer behaviour as I see it boxes feature marketing academics talking about the
      relevance of consumer behaviour issues to their everyday work.
    • Brand new Case studies about European companies and topics give deep insights into
      the world of consumer behaviour.
    • New coverage of sustainable consumption, emerging technologies, social media and
      online behaviour is woven throughout this edition.
    • Online materials including multiple-choice questions and links to useful websites are
      available on the book's website at www.pearsoned.co.uk/solomon

    Características detalhadasSolomon: consumer behaviour_p7

    CARACTERÍSTICAS DO EBOOK

    • Formato ePub
    • Editor Pearson Education
    • Data de lançamento agosto 2019
    • EAN 9781292245430
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    OUTRAS OBRAS de SOLOMON, MICHAEL R.

    OPINIÕES DOS NOSSOS CLIENTES Solomon: consumer behaviour_p7

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