The Art of the Pitch

COUGHTER, PETER (Autor) Persuasion and Presentation Skills That win Business Edição em Inglês
    The Art of the Pitch_0
    The Art of the Pitch
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    • Editor Palgrave Macmillan
    • Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation... Ver mais

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    Resumo

    Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.

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    Autor

    COUGHTER, PETER

    Editor

    Palgrave Macmillan

    EAN

    978-0230120518

    ISBN

    9780230120518

    Dimensões

    15,4 x 23,6 x 3 cm

    Nº Páginas

    240

    Encadernação

    Hardback