Publishers, Readers, and Digital Engagement

Lançado em junho de 2016 (ePub) em Inglês
    Publishers, Readers, and Digital Engagement_0
    Publishers, Readers, and Digital Engagement
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    • Data de lançamento junho 2016
      Editor Palgrave Macmillan
      Formato ePub
    • This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.This book exposes... Ver mais

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    Resumo

    This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love.

    Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.

    This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

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    Data de lançamento

    junho 2016

    EAN

    978-1137514462

    ISBN

    9781137514462