Solomon: Consumer Behaviour_p7

Lançado em agosto de 2019 (ePub) em Inglês
    Solomon: Consumer Behaviour_p7_0
    Solomon: Consumer Behaviour_p7
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    • Data de lançamento agosto 2019
      Editor Pearson Education
      Formato ePub

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    • Now in its seventh edition, Consumer Behaviour: A European Perspective provides the
      most comprehensive, lively and engaging introduction to the behaviour of consumers in
      Europe and around the world.The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
      ideal for second- and third-year undergraduates as well as Master's students.The book links consumer behaviour theory with the real-life problems faced by practitioners
      in many ways:Marketing opportunity, Marketing pitfalls and...
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    Resumo Solomon: Consumer Behaviour_p7

    Now in its seventh edition, Consumer Behaviour: A European Perspective provides the
    most comprehensive, lively and engaging introduction to the behaviour of consumers in
    Europe and around the world.

    The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
    ideal for second- and third-year undergraduates as well as Master's students.

    The book links consumer behaviour theory with the real-life problems faced by practitioners
    in many ways:

    • Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes
      throughout the text illustrate the impact consumer behaviour has on marketing
      activities.
    • Consumer behaviour as I see it boxes feature marketing academics talking about the
      relevance of consumer behaviour issues to their everyday work.
    • Brand new Case studies about European companies and topics give deep insights into
      the world of consumer behaviour.
    • New coverage of sustainable consumption, emerging technologies, social media and
      online behaviour is woven throughout this edition.
    • Online materials including multiple-choice questions and links to useful websites are
      available on the book's website at www.pearsoned.co.uk/solomon

    Características detalhadasSolomon: Consumer Behaviour_p7

    • Editor Pearson Education
    • Data de lançamento agosto 2019
    • EAN 978-1292245430
    • ISBN 9781292245430

    CARACTERÍSTICAS DO EBOOK

    • Formato ePub
    • Editor Pearson Education
    • Data de lançamento agosto 2019
    • EAN 9781292245430
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