The Map and the Landscape Norms and Practices in Genre 43 Linguistic Insights
Paul Gillaerts

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The Map and the Landscape Norms and Practices in Genre 43 Linguistic Insights
This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and...
This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and...
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