The Map and the Landscape Norms and Practices in Genre 43 Linguistic Insights

Paul Gillaerts

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The Map and the Landscape Norms and Practices in Genre 43 Linguistic Insights
This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and...

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Resumo

The Map and the Landscape Norms and Practices in Genre 43 Linguistic Insights
This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practitioners who may not share the national or professional culture of their colleagues. However accurate these may be they never do justice to the complexity of reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like awards for good practice.
Nº de Páginas: 256
Encadernação: Capa Mole / Paperback
Tema: Sociolinguistics
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Características

Número de páginas

256,0

Editora

Verlag Peter Lang

Data de lançamento

19/09/2006

Peso

272,0

Colecção

Sociolinguistics

Idiomas

Inglês

EAN

9783039111824

Publicidade
Publicidade