The Business Model

New Product Success Is Often Attributed To IntuitionYet, While Some Products Born From Intuition Do Make It Big, Many Others Crash And BurnThe Reason Is That Intuition Is Only One Aspect Of New Product DevelopmentThe Other Key Ingredient Of Success Is Having ABusiness Model That Outlines The Ways In Which New Products Will Create Market ValueThis Book Offers ASystematic Approach To Identifying Market Opportunities And Developing Breakthrough Business ModelsIt Outlines The Key Principles Of Business Model Generation, Presents AValuebased Framework For Developing Viable New Offerings, And Provides ASet Of Practical Tools For Creating AMeaningful Value Proposition That Drives Market SuccessThe Business Model Framework Outlined In This Book Applies To AWide Range Of Companies?startups And Established Enterprises, Consumer Packaged Goods Companies And Businesstobusiness Enterprises, Hightech And Lowtech Ventures, Online And Brickandmortar Entities, Packagedgoods Manufacturers And Valueadded Service Providers, Nonprofit Organizations And Profitdriven CompaniesPractical, Actionable, And Succinct, The Business Model Is The Essential Reference And Howto Guide For Everyone Seeking To Achieve Market Success: From Entrepreneurs To Experienced Managers, From Senior Executives To Product Designers, From Those Creating New Market Offerings To Those Improving On Existing OnesThis Book Is For Those Passionate About Building Great Products That Create Market Value And Disrupt Industries.
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