At The Intersection Of Education, Marketing, And Transformation

There Have Been Significant Changes In The Last Decade In The Fields Of Education And MarketingBoth Have Been Transformed By Technology And GlobalizationAttention Spans Have Been Shortened Due To Accelerated Delivery Of EntertainmentANew Global Cyber Culture Has EmergedSocial Networking Sites Have Changed The Way We Get InformationThe Web And Mobile Apps Have Emerged As Major Players In Both Education And MarketingProminent Educator DrSabra Brock Has Examined The Foundations Of These Transformations And Written About Emerging Trends In Marketing And Postsecondary EducationThis Book Is ACollection Of Pieces She Has Authored And CoauthoredThese Articles May Provide Insights For Educators And Educational Administrators, As Well As Business Practitioners, Especially Marketers.
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