Building A Coaching Business, 2Nd Edition Uk Higher Education Oup Humanities Social Sciences Health Social Welfare

This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do:

        What does it take to succeed as a coach? How long does it take?

        Why it matters to get practice clients and where to find them

        Why is it so important to think like a buyer rather than like a seller?

        What can you charge?

        How do you make yourself distinctive in a crowded market?

        What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?

        How can you exploit social media?

        Overcoming your fear of selling: how to sell with integrity