The Disruption Fallacy - Stop Breaking The Wrong Things And Achieve Meaningful Progress

Disruption is the business worlds favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesnt come from smashing the systemit comes from working smarter with whats already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype. Papaikonomou, co-founder of Happen Groupa global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale to Accenturedraws on 30 years of hands-on experience and hundreds of successful product launches. From supermarket staples to industrial flops, hes seen it all. His verdict? Innovation is a tool, not a goal. Disruption is often just noise that distracts from real results. With sharp wit and battle-tested insights, The Disruption Fallacy dismantles the obsession with move fast and break things. Papaikonomou offers a better way: practical, low-risk innovation that leverages existing production assets.
Tema: Business strategy
Dimensões: 135x215x10
Número de páginas: 168