Marketing Management for the Hospitality Industry - A Strategic Approach - Hardback - 1997
Allen Z. Reich
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País de expedição : Reino Unido
Comentários do vendedor
Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
Resumo
The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.
Year of publication: 1997
Pagination: 560 pages, Illustrations
Format: Hardback
Year of publication: 1997
Pagination: 560 pages, Illustrations
Format: Hardback
Marketing Management for the Hospitality Industry - A...
Resumo
The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.
Year of publication: 1997
Pagination: 560 pages, Illustrations
Format: Hardback
Year of publication: 1997
Pagination: 560 pages, Illustrations
Format: Hardback
Publicidade
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Marketing Management for the Hospitality Industry - A Strategic Approach - Hardback - 1997
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Características
- Editora
-
John Wiley and Sons Ltd
- Idiomas
-
Inglês
- Dimensão
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240 x 193 x 34
- Peso
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1112
- Colecção
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Economics, finance, business & management
- Tema
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Sales & marketing management|Hotel & catering trades
- Origem
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United States
- EAN
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9780471310129
Publicidade
Publicidade