Just Ask a Woman - Cracking the Code of What Women Want and How They Buy - Hardback - 2003

Mary Lou Quinlan

Just Ask a Woman - Cracking the Code of What Women Want and How They Buy - Hardback - 2003 - 1
Estado : Novo
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País de expedição : Reino Unido

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Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed

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Resumo
An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman.
Year of publication: 2003
Pagination: 272 pages, black white illustrations
Format: Hardback

38,22 €
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Resumo

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman.
Year of publication: 2003
Pagination: 272 pages, black white illustrations
Format: Hardback
Publicidade

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Características

Editora

John Wiley and Sons Ltd

Dimensão

232 x 161 x 25

Peso

524

Colecção

Economics, finance, business & management

Idiomas

Inglês

Tema

Gender studies: women|Market research

Origem

United States

EAN

9780471369202

Publicidade
Publicidade