The Paper and the Pew : How Religion Shapes Media Choice

Myna German

The Paper and the Pew : How Religion Shapes Media Choice - 1
Estado : Novo
Vendido por
4,6 3 998 vendas
País de expedição : Reino Unido

Comentários do vendedor

Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed

Colocar uma questão ao vendedor
Resumo
Ver tudo
This work builds on Bernard Berelson's 1949 ""Uses and Gratifications"" landmark study for Columbia University, which analyzed a crosssection of men and women living in New York who did not receive the newspaper during a New York Times strike. Respondents were asked for the reasons he or she bought a newspaper and what gratification associated with the paper was unavailable to them during the strike. A typical newspaper reader emerged that cited respite, entertainment, information, socialization, and public affairs...

51,01 €
Entrega pelo vendedor parceiro

Entrega Envio com tracking: gratuito Entregue entre 11/08 e 18/08

Outras ofertas

Resumo

This work builds on Bernard Berelson's 1949 ""Uses and Gratifications"" landmark study for Columbia University, which analyzed a crosssection of men and women living in New York who did not receive the newspaper during a New York Times strike. Respondents were asked for the reasons he or she bought a newspaper and what gratification associated with the paper was unavailable to them during the strike. A typical newspaper reader emerged that cited respite, entertainment, information, socialization, and public affairs knowledge as the most typical reasons they sought out a newspaper. Professor German uses the Berelson study as a base to survey Mormon, Jewish, and Methodist communities in the New York suburbs to see if critical differences existed among faiths. Her aim is to segment the contemporary newspaper market (circa 2003) by minority versus majority faiths to be analyzed. Professor German's study has produced conclusive results among these faiths in terms of media usage and reasons for the usage that are significant in the fields of religion, sociology, and media studies.
Publicidade

Avaliações dos nossos clientes

The Paper and the Pew : How Religion Shapes Media Choice

Sê o primeiro a dar
a tua opinião sobre este produto

Características

Número de páginas

144

Editora

University Press of America

Data de lançamento

26/06/2007

Peso

209 g

Largura

0,9 cm

Comprimento

15,4 cm

Dimensão

230 x 154 x 8

Altura

23 cm

Idiomas

Inglês

Tema

Estudos de mídia

Origem

United States

Encadernação

Capa Mole / Paperback

EAN

9780761836216

Publicidade
Publicidade