The Paper and the Pew : How Religion Shapes Media Choice
Myna German

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Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
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This work builds on Bernard Berelson's 1949 ""Uses and Gratifications"" landmark study for Columbia University, which analyzed a crosssection of men and women living in New York who did not receive the newspaper during a New York Times strike. Respondents were asked for the reasons he or she bought a newspaper and what gratification associated with the paper was unavailable to them during the strike. A typical newspaper reader emerged that cited respite, entertainment, information, socialization, and public affairs...
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