Advertising to Children on TV - Content, Impact, and Regulation - Hardback - 2004
Barrie Gunter, Carolinie Oates, Marc Blades
Estado :
Novo
Vendido por
País de expedição : Reino Unido
Comentários do vendedor
Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
Resumo
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
Year of publication: 2004
Pagination: 224 pages
Format: Hardback
Year of publication: 2004
Pagination: 224 pages
Format: Hardback
Advertising to Children on TV - Content, Impact, and...
Resumo
The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
Year of publication: 2004
Pagination: 224 pages
Format: Hardback
Year of publication: 2004
Pagination: 224 pages
Format: Hardback
Publicidade
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Advertising to Children on TV - Content, Impact, and Regulation - Hardback - 2004
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Características
- Editora
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Lawrence Erlbaum Associates Inc
- Dimensão
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229 x 152 x 19
- Peso
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498
- Idiomas
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Inglês
- Tema
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Media studies|Age groups: children
- Origem
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United States
- EAN
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9780805844887
Publicidade
Publicidade