Images That Work - Creating Successful Messages in Marketing and High Stakes Communication - Hardback - 1999

Oller, John W., Jr., J.Roland Giardetti,Giardetti. J. Roland (Simpson College, Redding, California, USA)

Images That Work - Creating Successful Messages in Marketing and High Stakes Communication - Hardback - 1999 - 1
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Resumo
The authors of this text present a theory to explain why some messages and images communicate more effectively than others. They then show how to apply the theory in the areas of advertising, marketing, and high stake communications.
Year of publication: 1999
Pagination: 256 pages, index
Format: Hardback

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Images That Work - Creating Successful Messages in Marketing and High Stakes Communication - Hardback - 1999
Images That Work - Creating Successful Messages in...

Resumo

The authors of this text present a theory to explain why some messages and images communicate more effectively than others. They then show how to apply the theory in the areas of advertising, marketing, and high stake communications.
Year of publication: 1999
Pagination: 256 pages, index
Format: Hardback
Publicidade

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Images That Work - Creating Successful Messages in Marketing and High Stakes Communication - Hardback - 1999

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Características

Editora

ABC-CLIO

Peso

603

Dimensão

235 x 155 x 26

Tema

Information theory|Business communication & presentation

Origem

United States

EAN

9781567201840

Publicidade
Publicidade