Strategies of Competition in the Bank Card Business : Innovation Management in a Complex Economic Environment

Jarunee Wonglimpiyarat

Strategies of Competition in the Bank Card Business : Innovation Management in a Complex Economic Environment - 1
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This is the first book to describe the history of the innovation of the bank card, from development to commercialization. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major players in the bank card industry - Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into...

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Resumo

This is the first book to describe the history of the innovation of the bank card, from development to commercialization. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major players in the bank card industry - Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.
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Características

Número de páginas

124

Editora

Sussex Academic Press

Peso

204 g

Dimensão

232 x 159 x 8

Comprimento

22,9 cm

Largura

12,7 cm

Data de lançamento

12/08/2022

Altura

15,2 cm

Idiomas

Inglês

Tema

Concorrência de negócios

Origem

United Kingdom

Encadernação

Capa Mole / Paperback

EAN

9781903900550

Publicidade
Publicidade