Think Like Your Customer - A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy - Paperback - 2004
Bill Stinnett

Resumo
"Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.
Year of publication: 2004
Pagination: 288 pages, Illustrations
Format: Paperback"
Year of publication: 2004
Pagination: 288 pages, Illustrations
Format: Paperback"
Think Like Your Customer - A Winning Strategy to Maximize...
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Think Like Your Customer - A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy - Paperback - 2004
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