Think Like Your Customer - A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy - Paperback - 2004

Bill Stinnett

Think Like Your Customer - A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy - Paperback - 2004 - 1
Resumo
"Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.
Year of publication: 2004
Pagination: 288 pages, Illustrations
Format: Paperback"

Resumo

"Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.
Year of publication: 2004
Pagination: 288 pages, Illustrations
Format: Paperback"
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Think Like Your Customer - A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy - Paperback - 2004

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Características

Editora

McGraw-Hill Education - Europe

Dimensão

229 x 153 x 18

Peso

392

Tema

Sales & marketing

Origem

United States

EAN

9780071441889

Publicidade
Publicidade