Advanced Sales Management Handbook and Cases - Analytical, Applied, and Relevant - Paperback - 2011

Linda M. Orr

Advanced Sales Management Handbook and Cases - Analytical, Applied, and Relevant - Paperback - 2011 - 1
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Resumo
The various cases, role plays & experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use & understand analytical software.
Year of publication: 2011
Pagination: 216 pages, 25 black & white illustrations, 74 black & white tables, 30 black & white halftones, 10 b
Format: Paperback

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Resumo

The various cases, role plays & experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use & understand analytical software.
Year of publication: 2011
Pagination: 216 pages, 25 black & white illustrations, 74 black & white tables, 30 black & white halftones, 10 b
Format: Paperback
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Advanced Sales Management Handbook and Cases - Analytical, Applied, and Relevant - Paperback - 2011

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Características

Editora

Taylor & Francis Ltd

Dimensão

252 x 179 x 11

Peso

400

Tema

Sales & marketing

Origem

United Kingdom

EAN

9780415886529

Publicidade
Publicidade