Game-Based Marketing - Inspire Customer Loyalty Through Rewards, Challenges, and Contests - Hardback - 2010
Gabe Zichermann, Joselin Linder
Estado :
Novo
Vendido por
País de expedição : Reino Unido
Comentários do vendedor
Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
Resumo
Advertising is dead. So how to you reach your elusive, mediacynical, social mediaobsessed customers? With games. GameBased Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use funware to create an engaged and loyal customer base.
Year of publication: 2010
Pagination: 240 pages, Illustrations
Format: Hardback
Year of publication: 2010
Pagination: 240 pages, Illustrations
Format: Hardback
Game-Based Marketing - Inspire Customer Loyalty Through...
Resumo
Advertising is dead. So how to you reach your elusive, mediacynical, social mediaobsessed customers? With games. GameBased Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use funware to create an engaged and loyal customer base.
Year of publication: 2010
Pagination: 240 pages, Illustrations
Format: Hardback
Year of publication: 2010
Pagination: 240 pages, Illustrations
Format: Hardback
Publicidade
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Game-Based Marketing - Inspire Customer Loyalty Through Rewards, Challenges, and Contests - Hardback - 2010
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Características
- Editora
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John Wiley and Sons Ltd
- Dimensão
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236 x 160 x 23
- Peso
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432
- Colecção
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Economics, finance, business & management
- Idiomas
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Inglês
- Tema
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Sales & marketing
- Origem
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United Kingdom
- EAN
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9780470562239
Publicidade
Publicidade