Cognitive Interviewing - A Tool for Improving Questionnaire Design - Hardback - 2004

Gordon B. Willis

Cognitive Interviewing - A Tool for Improving Questionnaire Design - Hardback - 2004 - 1
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Resumo
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.
Year of publication: 2004
Pagination: 348 pages, 1, black white illustrations
Format: Hardback

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Cognitive Interviewing - A Tool for Improving Questionnaire Design - Hardback - 2004
Cognitive Interviewing - A Tool for Improving Questionnaire...

Resumo

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.
Year of publication: 2004
Pagination: 348 pages, 1, black white illustrations
Format: Hardback
Publicidade

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Características

Editora

SAGE Publications Inc

Dimensão

229 x 152 x 23

Peso

681

Colecção

Research methods: general

Tema

Social research & statistics

Origem

United States

EAN

9780761928034

Publicidade
Publicidade