Concept Research in Food Product Design and Development - Hardback - 2005
Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher
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Novo
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País de expedição : Reino Unido
Comentários do vendedor
Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
Resumo
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction.
Year of publication: 2005
Pagination: 612 pages, 103
Format: Hardback
Year of publication: 2005
Pagination: 612 pages, 103
Format: Hardback
Concept Research in Food Product Design and Development -...
Resumo
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction.
Year of publication: 2005
Pagination: 612 pages, 103
Format: Hardback
Year of publication: 2005
Pagination: 612 pages, 103
Format: Hardback
Publicidade
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Características
- Editora
-
Iowa State University Press
- Idiomas
-
Inglês
- Dimensão
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261 x 185 x 43
- Peso
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1452
- Colecção
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Chemistry
- Tema
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Food & beverage technology
- Origem
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United States
- EAN
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9780813824246
Publicidade
Publicidade