Strategic Marketing Planning for the Small to Medium Sized Business - Writing a Marketing Plan - Paperback - 2012
David W. Anderson
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Novo
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País de expedição : Reino Unido
Comentários do vendedor
Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
Resumo
Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
Year of publication: 2012
Pagination: 100 pages
Format: Paperback
Year of publication: 2012
Pagination: 100 pages
Format: Paperback
Strategic Marketing Planning for the Small to Medium Sized...
Resumo
Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
Year of publication: 2012
Pagination: 100 pages
Format: Paperback
Year of publication: 2012
Pagination: 100 pages
Format: Paperback
Publicidade
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Strategic Marketing Planning for the Small to Medium Sized Business - Writing a Marketing Plan - Paperback - 2012
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Características
- Editora
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Business Expert Press
- Dimensão
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231 x 154 x 7
- Peso
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168
- Tema
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Business strategy
- Origem
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United States
- EAN
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9781606493731
Publicidade
Publicidade