Strategic Marketing - Creating Competitive Advantage
Douglas West (Autor), Douglas West (Autor), John Ford (Autor), Essam Ibrahim (Autor)
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including...
Ler mais
Vantagem Aderente: 10% Desconto imediato
PORTES GRÁTIS
Ver o produto
-
Romance
Edição
-
Formato
Brochado
-
Editor
Oxford University Press