Playing To Win
Thomas P. Oates
Resumo
Playing To Win
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.
Nº de Páginas: 264
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.
Nº de Páginas: 264
Playing To Win
Resumo
Playing To Win
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.
Nº de Páginas: 264
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.
Nº de Páginas: 264
Publicidade
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Características
- Editora
-
Indiana University Press
- Idiomas
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Original, não traduzido para Português
- Número de páginas
-
264
- Peso
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513
- Data de lançamento
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12/01/2015
- Colecção
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Computer games: strategy guides
- EAN
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9780253014993
Publicidade
Publicidade