Digitalizing Consumption How Devices Shape Consumer Culture Routledge Interpretive Marketing Research

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social mediaâs impact on ethical consumption.

Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumersâ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.