The Longevity Economy Inside The World'S Fastestgrowing, Most Misunderstood Market
Joseph F. Coughlin
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Resumo
The Longevity Economy Inside The World'S Fastestgrowing, Most Misunderstood Market
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
Nº de Páginas: 352
Encadernação: Capa Dura / Hardback
Tema: Business & management
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
Nº de Páginas: 352
Encadernação: Capa Dura / Hardback
Tema: Business & management
Outras ofertas
The Longevity Economy Inside The World'S Fastestgrowing,...
Resumo
The Longevity Economy Inside The World'S Fastestgrowing, Most Misunderstood Market
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
Nº de Páginas: 352
Encadernação: Capa Dura / Hardback
Tema: Business & management
Based on cutting-edge research into demographics, technology, and the ambitions and aspirations of those in the over-fifty market, the director of the MIT AgeLab shows how businesses can profit from designing for and marketing to people fifty and over, and selling them products and services they truly want and need.
Nº de Páginas: 352
Encadernação: Capa Dura / Hardback
Tema: Business & management
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Características
- Editora
-
PublicAffairs,U.S.
- Idiomas
-
Inglês
- Número de páginas
-
352,0
- Colecção
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Business strategy
- Data de lançamento
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30/11/2017
- Peso
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499,0
- EAN
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9781610396639
Publicidade
Publicidade