The Social License

J. Morrison

The Social License - 1
Resumo
The Social License
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a Social License to Operate. Featuring case studies of what is and isnt working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
Nº de Páginas: 200

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Resumo

The Social License
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a Social License to Operate. Featuring case studies of what is and isnt working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
Nº de Páginas: 200
Publicidade

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Características

Editora

Palgrave Macmillan

Idiomas

Original, não traduzido para Português

Número de páginas

200

Peso

266

Data de lançamento

14/01/2014

Colecção

Corporate governance & responsibilities

EAN

9781349475353

Publicidade
Publicidade