Ecommerce OperationsCritical Analysis Of The Online Music Magazine 'resident Advisor'

Project Report From The Year In The Subject Business Economics Trade And Distribution, Grade: , Kingston University London, Course: Ecommerce, Language: English, Abstract: The Present Report Aims To Deliver Recommendations For The Future Development Of Resident Advisor, An International Online Music Magazine And Community PlatformIt Provides Two Million Readers AMonth With Relevant Content Related To Electronic MusicAdditionally, It Offers ARange Of Services On Businesstobusiness And Businesstoconsumer LevelThe Recommendations Are Based On Qualitative As Well As Relevant Secondary ResearchFive Indepth Interviews Had Been Conducted Focusing On Registered And Active Members Of The Resident AdvisorThe Interview Schedule Intends To Capture Members' Attitudes, Needs, Experiences And BehavioursFurthermore, Resident Advisor's Competitors Had Been Analysed To Gain An Understanding What The Industry Offers As Standard ServicesKey Findings Showed, That Members Trust And Value Resident Advisor As AHigh Quality Magazine For Electronic Underground Music And Therefore Reading It Regularly As Source Of Information And StimulationHowever, Members Complement Their Experience By Reading Other Music Magazines And Using Additional Multimedia Channels Such As Social Media Networks, Music Streaming Or Video ServicesMoreover, They Demand For An Improved Usability And Availability Of Resident Advisor.
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