Intellectual Property Revolution Successfully Manage Your Ip Assets, Protect Your Brand And Add Value To Your Business In The Digital Economy

We're Undergoing AQuiet RevolutionThe New Currency In Our Digital Economy Is Information, Ideas, Knowhow, Brands, Systems And DataWhether You're Starting ANew Business, Building ABrand Identity Or Launching ANew Product Or Service, You're Also Creating Intellectual PropertyDo It Right And The Intangible Assets You Create Could Be Worth More Than The Products Or Services ThemselvesDo It Wrong And You Could Miss Vital Opportunities, Have Your True Value Stolen Or Find Yourself On The Wrong Side Of An Intellectual Property DisputeShireen Smith Brings Her Years Of Experience As An Ip Lawyer With Specialist Knowledge Of The Digital Playing Field To Highlight The New Threats And Opportunities Of Ip In Today's Global MarketplaceCombining Comprehensive Coverage Of All Areas Relating To Ip With Real Case Studies Of Ip In Action, This Book Will Enable You To..Implement Your Ideas And Unlock Their Full Commercial Potential, Bulletproof Your Brand And Protect Your Best Ideas, Identify Your Most Valuable Intellectual Property Assets, Harness Ip To Create Scarcity And Drive Up Business Value, Innovate And Stay Ahead In Your Industry, Avoid Accidentally Infringing The Rights Of Others
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