Managing Key, Strategic, Global Customers

The Perfect Supplementary Text For Any Global Account Management Course!in Recent Years, Many Corporations Large And Small, Based In Many Countries Around The World, have Developed Key, Strategic, And Global Account Management ProgramsCorrespondingly, business Schools, Consulting Organizations, And The Strategic Account Management association sama Offer Courses For Practicing ManagersAdditionally, Business Schools provide Courses For Graduate And Undergraduate Students, Often Supplementing Courses On sales Management And Personal Selling. to Some Extent, These Courses Suffer From ALack Of Cases Studies Of Reallife Account management SituationsThis Volume Is An Attempt To Redress That SituationSome Cases are Traditional Longform Cases, Others Are Merely ASingle ParagraphRegardless, Each Case focuses On AParticular Account Management IssueSome Cases Require Extensive Preparation, other Cases Can Be Assigned Just AFew Minutes Before Class Discussion. this Book Is Available In Printed From An As An EbookWe Use Printondemand Technology. hence, We Anticipate Updating The Book From Timetotime With Additional Cases As They become Available.
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