Fashion Branding And Communication Core Strategies Of European Luxury Brands Palgrave Studies In Practice Global Fashion Brand Management
Byoungho Jin
Chapter 1. Brands as Core Assets: Trends and Challenges of Branding in Fashion Business Byoungho Jin & Elena Cedrola
Chapter 2. Harmont & Blaine: A Successful Dachshund to Build the Values and Brand Identity Maria Colurcio & Monia Melia
Chapter 3. Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension andInternationalization Maria Carmela Ostillio & Sarah Ghaddar...
Resumo
Chapter 1. Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
Byoungho Jin & Elena Cedrola
Chapter 2. Harmont & Blaine: A Successful Dachshund to Build the Values and Brand Identity
Maria Colurcio & Monia Melia
Chapter 3. Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension andInternationalization
Maria Carmela Ostillio & Sarah Ghaddar
Chapter 4. Tod's: A Global Multi-Brand Company with a Taste of Tradition
Maria Carmela Ostillio & Sarah Ghaddar
Chapter 5. The Prada Trend: Brand Building at the Intersection of Design, Art, Technology andRetail Experience
< Stefania Masè & Ksenia Silchenko
Chapter 6. Louis Vuitton's Art-based Strategy to Communicate Exclusivity and Prestige
Stefania Masè & Elena Cedrola
Nº de Páginas:
Encadernação: Capa Dura / Hardback
Tema: Sales & marketing
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Características
- Editora
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Palgrave Pivot
- Idiomas
-
Inglês
- Data de lançamento
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27/04/2017
- Peso
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400,0
- Colecção
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Sales & marketing
- Série/Edição Limitada
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1st ed. 2017
- EAN
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9781137523426