Ambush Marketing And Brand Protection
Phillip Johnson
Resumo
Ambush Marketing And Brand Protection
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
Nº de Páginas: 656
Encadernação: Capa Dura / Hardback
Tema: Intellectual property law
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
Nº de Páginas: 656
Encadernação: Capa Dura / Hardback
Tema: Intellectual property law
Ambush Marketing And Brand Protection
Resumo
Ambush Marketing And Brand Protection
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
Nº de Páginas: 656
Encadernação: Capa Dura / Hardback
Tema: Intellectual property law
The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area.
Nº de Páginas: 656
Encadernação: Capa Dura / Hardback
Tema: Intellectual property law
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Características
- Editora
-
OUP Oxford
- Idiomas
-
Inglês
- Número de páginas
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656,0
- Data de lançamento
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04/03/2021
- Peso
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1280,0
- EAN
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9780198845201
Publicidade
Publicidade