Personal Brand Management Marketing Human Value Management for Professionals

Personal Brand Management Marketing Human Value Management for Professionals
Chapter 1. An Introduction to Personal Branding.- Chapter 2. What is a Personal Brand?.- Chapter 3. Discovering Your Target Audience.- Chapter 4. Positioning for a Competitive Advantage.- Chapter 5. Marketing Personal Brands.- Chapter 6. The Monetization of Personal Brands.- Chapter 7. Legally Protecting Personal Brand Equity.- Chapter 8. Personal Brand Reputation Management.- Chapter 9. Strategies for Managing Personal Brand Equity.
Nº de Páginas:
Encadernação: Capa Dura / Hardback
Tema: Sales & marketing