Advertising For Account Holders Rle Marketing Routledge Library Editions Marketing
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Advertising For Account Holders Rle Marketing Routledge Library Editions Marketing
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the plannerâs role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Nº de Páginas: 202
Encadernação: Capa Mole / Paperback
Tema: Business &...
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the plannerâs role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Nº de Páginas: 202
Encadernação: Capa Mole / Paperback
Tema: Business &...
Advertising For Account Holders Rle Marketing Routledge...
Resumo
Advertising For Account Holders Rle Marketing Routledge Library Editions Marketing
Nº de Páginas: 202
Encadernação: Capa Mole / Paperback
Tema: Business & management
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the plannerâs role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Nº de Páginas: 202
Encadernação: Capa Mole / Paperback
Tema: Business & management
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Características
- Editora
-
Taylor & Francis
- Idiomas
-
Inglês
- Número de páginas
-
202,0
- Data de lançamento
-
21/01/2016
- Peso
-
370,0
- Série/Edição Limitada
-
1
- EAN
-
9781138966154
Publicidade
Publicidade