Advertising For Account Holders Rle Marketing Routledge Library Editions Marketing

Advertising For Account Holders Rle Marketing Routledge Library Editions Marketing
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the plannerâs role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Nº de Páginas: 202
Encadernação: Capa Mole / Paperback
Tema: Business &...