Advertising Progress - American Business And The Rise Of Consumer Marketing
Pamela Walker Laird
Resumo
Advertising Progress - American Business And The Rise Of Consumer Marketing
Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to ""progressand used it to legitimate their places in American business and culture.
Nº de Páginas: 506
Encadernação: Capa Mole / Paperback
Tema: Advertising
Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to ""progressand used it to legitimate their places in American business and culture.
Nº de Páginas: 506
Encadernação: Capa Mole / Paperback
Tema: Advertising
Advertising Progress - American Business And The Rise Of...
Resumo
Advertising Progress - American Business And The Rise Of Consumer Marketing
Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to ""progressand used it to legitimate their places in American business and culture.
Nº de Páginas: 506
Encadernação: Capa Mole / Paperback
Tema: Advertising
Through this story, Laird shows how and why-in the intense competitions for both markets and cultural authority-the creators of advertisements laid claim to ""progressand used it to legitimate their places in American business and culture.
Nº de Páginas: 506
Encadernação: Capa Mole / Paperback
Tema: Advertising
Publicidade
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Características
- Editora
-
Johns Hopkins University Press
- Idiomas
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Inglês
- Número de páginas
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506,0
- Peso
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705,0
- Data de lançamento
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15/01/2020
- EAN
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9781421434179
Publicidade
Publicidade