Trends in the Transformation Economy: Where Health, Well-Being & Happiness Matter Most

• Concrete and workable model for companies in the transformational economy

• Helps companies improve their customer centricity by focusing on real customer transformations

• Guidelines to strategically align innovation with what really matters to customers

• Insights and tools to prepare companies for future societal and technological trends

In an era of rapid technological and social change, Trends in the Transformation Economy offers insights into a new economic landscape. It explores how companies can navigate a world where customers seek not just products, but meaning. The book offers strategies to meet these new customer aspirations and thereby it makes a positive impact on the planet, society and individuals.