Growth Units Learn To Calculate Customer Acquisition Cost Lifetime Value And Why Businesses Behave The Way They Do.

How do businesses sustainably growWhether youre a startup founder trying to improve the odds to raise your next round or a Fortune 100 businessperson looking for ways to optimize an already sustainable business you need to understand the ways you acquire customers and generate revenue from them.This book can help. Learn to assess and improve your unit economics Customer Acquisition Costs CAC Lifetime Value LTV and more. Looking at 15 case studies from a wide range of business types we also sh