IWar Fortnite, Elon Musk, Spotify, Wechat, and the Siege of Apple's Empire

Tim Higgins

IWar Fortnite, Elon Musk, Spotify, Wechat, and the Siege of Apple's Empire - 1
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Resumo
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Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and...

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Resumo

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together X's Elon Musk, WeChat's Pony Ma, Spotify's Daniel Ek and Epic Games' Tim Sweeney. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its monopoly.

iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.
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IWar Fortnite, Elon Musk, Spotify, Wechat, and the Siege of Apple's Empire

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Características

Editora

Transworld Publishers Limited

Idiomas

Inglês

Número de páginas

288

Data de lançamento

18/09/2025

EAN

9781911709640

Publicidade
Publicidade