Product Packaging as Tool to Demand a Price Premium - Does Packaging Enhance Consumers' Value Perception to Justify a Price Premium - Paperback / softback - 2014
Christoph Breetz
Estado :
Novo
Vendido por
País de expedição : Reino Unido
Resumo
Year of publication: 2014
Pagination: 64 pages, black & white illustrations
Format: Paperback / softback
Product Packaging as Tool to Demand a Price Premium - Does...
Resumo
Year of publication: 2014
Pagination: 64 pages, black & white illustrations
Format: Paperback / softback
Publicidade
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Product Packaging as Tool to Demand a Price Premium - Does Packaging Enhance Consumers' Value Perception to Justify a Price Premium - Paperback / softback - 2014
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Características
- Editora
-
Anchor Academic Publishing
- Dimensão
-
210 x 148 x 4
- Peso
-
95
- Tema
-
Economics|Business & management
- Origem
-
United States
- EAN
-
9783954892327
Publicidade
Publicidade